Show Up Fitness
Hosted by Up Fitness
A blunt, business-focused podcast for personal trainers who want to skip the textbook and learn how to make money and get results.
This is a direct-to-camera monologue and marketing channel for Chris Hitchko's fitness education company. He uses a whiteboard and a confrontational style to deconstruct traditional certifications like NASM and sell his own system. The show's core philosophy is that hands-on experience, business acumen, and practical programming are more valuable than the theoretical knowledge tested by mainstream certifications.
“Its primary distinction is its relentless, contrarian attack on the established fitness certification industry, particularly NASM. Unlike academic or interview-based shows, this is a highly opinionated, business-first playbook delivered with blunt force, focusing on revenue and client results over theoretical science.”
Who hosts this show
Chris Hitchko, a Kinesiology graduate and author, hosts this podcast as the marketing arm for his Show Up Fitness (SUF) certification. He aggressively critiques mainstream fitness education, advocating for a hands-on, business-oriented approach to personal training. The show focuses on practical skills for program design, client acquisition, and career longevity, arguing that 90% of trainers quit in the first year due to a lack of these skills.
Credentials & credits
- B.S. Kinesiology, California State University Chico
- Author, 'How to Become A Successful Personal Trainer Vol. 2'
- Founder, Show Up Fitness
- Creator, SUF-CPT Certification
- Internships in Cardiac Rehab and Physical Therapy
Other ventures
- Show Up Fitness In-Person & Online Internships
- SUF Nutrition Coach (SUF-NC) Course
- SUF Soft Tissue Mobilization (SUF-STM) Course
- Weekend Seminars with Life Time Fitness
- Show Up Fitness Gyms (e.g., Santa Monica)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02
- 03How to make 125k as a Personal TrainerJun 2, 2026 · 12 min
- 04
- 05Which Certification Actually Makes You a Better Coach NASM CES vs SUF STMMay 25, 2026 · 11 min
- 06Why FAT LOSS is so confusing | Become A Nutrition CoachMay 23, 2026 · 26 min
Notable episodes
- 01How to Train Small Groups & Semi Private Clients
Provides a specific, actionable business model and programming template (the 'CCA' method) for trainers to increase their revenue.
- 02PASS NASM FAST 2026 w/ TUTORING
This episode is a perfect encapsulation of the show's core thesis: attacking mainstream certifications and promoting a faster, 'smarter' alternative.
- 03How to make 125k as a Personal Trainer
Clearly outlines the host's three-part philosophy for success: gaining hands-on experience, building an expert network, and 'looking the part'.
What you'll be asked on this show
The format is typically a solo-cast with Hitchko teaching directly to the camera, often using a whiteboard to illustrate concepts like program design and business strategy. His delivery is fast, confident, and critical, using recurring templates like the "CCA" (Core, Core, Accessory) model. Episodes frequently end with his signature sign-off, "Big biceps are better than small ones. Keep showing up."
Questions Up Fitness keeps coming back to
- “Are you currently training people?”
- “Are you in the best shape of your life? If not, why?”
- “What are your current frustrations with studying for the NASM exam?”
- “Are you charging what you're worth?”
- “Do you have DPTs (Doctors of Physical Therapy) and RDs (Registered Dietitians) in your network?”
- “How many pushups can you do?”
- “What's your mile time?”
- “What can you do to better your physique?”
- “When a client asks about price, what can you afford?”
Signature segments
- · Closing catchphrase: "Big biceps are better than small ones. Keep showing up."
- · The "CCA (Core, Core, Accessory)" programming template.
- · Aggressive critiques of mainstream certifications like NASM.
- · Emphasis on hands-on learning vs. textbook study.
- · Using a whiteboard to teach concepts.
Topics covered repeatedly
Who gets booked here
While the show's description mentions expert guests, recent episodes are primarily solo lectures by Hitchko. When guests do appear, they are typically successful trainers, registered dietitians (RDs), and doctors of physical therapy (DPTs) who align with the host's hands-on philosophy.
- Heather Gregoryon PASS NASM FAST 2026 w/ TUTORING | SUF has helped 10,000 people pass who can't get a refund
Where to find this show
Audience & reach
The podcast is entirely self-promotional and serves as a lead generation funnel for Show Up Fitness. Every episode promotes the SUF-CPT, Nutrition, or Soft Tissue courses, as well as Hitchko's book. He leverages partnerships with gyms like Life Time and Equinox as a key selling point, promising interview opportunities for his graduates.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the host's real name?
- The host and founder of Show Up Fitness is Chris Hitchko.
- What is the Show Up Fitness podcast about?
- It's a podcast for personal trainers that focuses on the business and practical skills needed for a successful career, often criticizing traditional textbook certifications.
- Is the SUF-CPT certification accredited?
- No, Show Up Fitness is not associated with major certifying bodies like NASM or ACE, and positions itself as a practical alternative to them. It provides study guides to help students pass those exams while teaching its own methodology.
- What is the format of the show?
- The show is primarily a solo-cast with Chris Hitchko speaking directly to the audience, often using a whiteboard. He occasionally features co-presenters or guests.
- Where can I listen to the podcast?
- The podcast is available as video on the Show Up Fitness YouTube channel.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About – Show Up Fitness LAshowupfitnessla.com
- [02]FAQs – Show Up Fitness LAshowupfitnessla.com
- [03]The Show Up Fitness Podcastpodcasts.apple.com
- [04]How to Become a Successful Personal Trainer Volume 2amazon.com
- [05]Meet Chris Hitchko of Show Up Fitness in Santa Monica - Voyage LA Magazinevoyagela.com
- [06]Show Up Fitness (Official Website)showupfitness.com
- [07]Who is Show Up Fitness SUF-CPT (YouTube)youtube.com
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