Seller Sessions
Hosted by Seller Sessions
A long-running technical podcast for advanced Amazon sellers, featuring deep-dives, expert panels, and live, data-driven listing teardowns.
This is a workshop-style podcast for experienced Amazon operators. Rather than high-level interviews, episodes are often live, screen-share sessions tackling specific problems, like auditing a product listing's conversion funnel or building AI workflows with Amazon's first-party data. The show has several distinct formats, including 'Conversion Monthly' for live teardowns, 'Claude Sessions' for AI implementation, and 'The Broad Match Show' for data pipeline strategies.
“Its most distinctive feature is the 'Conversion Monthly' segment, a live, consultative audit of a real seller's product listing, focusing on visual branding and data-driven changes. The show's longevity and sheer volume of episodes, combined with its focus on actionable, often highly technical tactics, sets it apart from more general e-commerce podcasts.”
Who hosts this show
Seller Sessions is one of the longest-running podcasts for the Amazon FBA community, founded by Danny McMillan in 2017. Known for its raw, no-nonsense approach, the show often breaks new industry trends and delivers advanced strategies on AI, data analysis, and conversion. The host, Danny McMillan, is a veteran Amazon seller, public speaker, and co-founder of the PPC management agency DATAbrill. The channel has produced over 1,000 episodes and also hosts the annual Seller Sessions Live conference.
Credentials & credits
- Host of Seller Sessions podcast since 2017
- Veteran Amazon Seller
- Co-founder of DATAbrill (Amazon PPC agency)
- International public speaker on Amazon marketing
- Works with Amazon UK to provide seller webinar content
- Founder of SellerPoll (annual Amazon seller awards)
Other ventures
- DATAbrill (PPC agency)
- Seller Sessions Live (annual conference)
- SellerPoll (community awards)
- The Branded By Women Summit
What kind of podcast
When new episodes drop
- 01Post SSL 2026 Q&AMay 12, 2026 · 16 min
- 02Conversion Monthly - You BeautyDec 10, 2025 · 1h 12m
- 03The Broad Match Show - Marketers Who Sell to Marketers Who Sell to CustomersDec 4, 2025 · 1h 17m
- 04Go With the FlowNov 26, 2025 · 1h 03m
- 05Why Affiliate Images Might Be Killing Your Amazon BusinessNov 20, 2025 · 10 min
- 06Conversion Monthly -Nov 12, 2025 · 1h 09m
- 07INTRODUCING DESIGNLOOP-NOT ALL AI CREATIVES NEED TO LOOk LIKE SLOPNov 5, 2025 · 53 min
- 08Go With The Flow - Oct-28-25Oct 29, 2025 · 1h 01m
Notable episodes
- 01Conversion Monthly - You Beauty
A prime example of the show's signature live audit format, deconstructing a real skincare brand's flawed listing to find a new visual strategy.
- 02The Broad Match Show - Marketers Who Sell to Marketers Who Sell to Customers
A deep dive into using Amazon's native Product Opportunity Explorer tool, which the host calls a "holy grail" for optimization and product research.
- 03Post SSL 2026 Q&A
This episode showcases the community aspect of the show, capturing a raw, unscripted Q&A session with event attendees and a panel of experts.
What you'll be asked on this show
The show's primary interview format is a live, consultative audit rather than a traditional Q&A. In the 'Conversion Monthly' episodes, Danny McMillan and a panel of experts guide a guest seller through a teardown of their own product listing. They open by establishing the product's backstory and challenges. Probing questions focus on deconstructing market position, such as asking a guest why they believe a product sells despite flaws or to define its premium status. A signature technique is the 'visual pattern analysis' of competitor listings, where the host asks the guest for gut reactions to images to clarify brand identity and target audience.
The show uses a multi-format approach, including expert roundtables, co-hosted deep dives, and live consultations. Host Danny McMillan acts as a facilitator and hands-on consultant, often sharing his screen to work through problems in real-time. The tone is practical and direct, feeling like an insider's mastermind session.
Questions Seller Sessions keeps coming back to
5 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Seller Sessions reaches for it.
origin
1- Q.01
“Can you give us the backstory on this product?”
This is an opening question during live audits to establish the product's history and current challenges.
process
3- Q.01
“Why do you think you're still selling units despite the low rating and tough competition?”
Used after a guest describes product issues to probe for the core value proposition that still resonates with customers.
- Q.02
“Which of your product's features is the biggest driver for conversion?”
This question helps the host and panel identify the primary selling point to focus on during an optimization session.
- Q.03
“From a [demographic] shopper's perspective, what are your impressions of these competitor images?”
A technique to analyze competitor visuals through the eyes of the target customer avatar.
mindset
1- Q.01
“Do you see your product as a premium product?”
Asked during visual analysis of competitors to force the guest to clarify their brand's market positioning.
Signature segments
- · Conversion Monthly
- · Seller Sessions Live
- · The Broad Match Show
- · Go With The Flow
- · Claude Sessions
Topics covered repeatedly
Who gets booked here
Guests are typically high-level practitioners: eight-figure Amazon sellers, agency founders, and technical experts specializing in areas like data infrastructure, AI, or conversion design. Occasionally, a brand owner will be the guest for a live product audit.
- Erin Graybillon Conversion Monthly - You Beauty
- Sim Mahonon Conversion Monthly - You Beauty
- Dorian Gorskion Conversion Monthly - You Beauty
- Ellis Whiteheadon Post SSL 2026 Q&A
- Ritu Javaon Go With the Flow
Where to find this show
Audience & reach
The evidence does not show third-party sponsors. The host's own ventures, such as the DATAbrill agency and Seller Sessions Live events, are frequently mentioned.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Seller Sessions
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People also ask
- What is the host's real name?
- The host is Danny McMillan.
- Is the Seller Sessions podcast still running?
- Yes, the podcast is active, with episodes published multiple times per week and events scheduled for 2026 and 2027.
- What is the show's format?
- Seller Sessions has several formats, including expert panel discussions, co-hosted deep dives into specific tools ('The Broad Match Show'), and live, consultative product listing audits ('Conversion Monthly').
- Who is this podcast for?
- It's designed for advanced Amazon sellers looking for cutting-edge, technical strategies in marketing, data analysis, and AI implementation.
- How can I be a guest on the show?
- While there is no public application form, guests are typically high-level sellers, industry experts, and agency founders from within the host's network. Some live events are exclusive to paid delegates.
- Where can I listen to the podcast?
- Seller Sessions is available on YouTube, Apple Podcasts, Spotify, and its official website, sellersessions.com.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · medium confidence
- [01]Seller Sessions Official Websitesellersessions.com
- [02]Seller Sessions - Apple Podcastspodcasts.apple.com
- [03]Danny McMillan - Ecommerce Packaging and Labelling Expo Frankfurtecommercepackagingexpo.com
- [04]Best Amazon FBA Podcasts for Amazon Sellers in 2025qasellingonline.com
- [05]Danny McMillan - Speaker Bioecommlive.com
- [06]Seller Sessions Live 2026amzsummits.com
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