Podcasting Secrets: Grow Your Podcast
Interviews with successful creators who use their podcast as a business development tool, not just a media property.
A show for entrepreneurs and creators that treats podcasting as a core business function. Each episode is a case study on how to use a podcast to generate leads, build authority, and create strategic relationships, rather than chasing downloads or ad revenue. The host, a platform-building entrepreneur himself, focuses on the practical ROI of podcasting for businesses like law firms, brokerages, and coaching services.
“Unlike shows focused on podcasting craft or fame, this one is relentlessly focused on the business case. It features guests who have built profitable, lifestyle-friendly businesses on the back of niche podcasts, often with surprisingly small but highly engaged audiences.”
Who hosts this show
Nathan Gwilliam hosts 'Podcasting Secrets', a weekly show that interviews successful podcasters to uncover their strategies for growth and monetization. A serial entrepreneur with three successful exits, Gwilliam is the founder and CEO of PodUp, an all-in-one podcasting platform. He previously founded Adoption.com, the world's most-used adoption site, and led a social media strategy at Deseret Digital Media that grew its following from under 100,000 to over 130 million.
Credentials & credits
- Founder & CEO of PodUp
- Founder of Adoption.com
- MBA, Brigham Young University
- Inducted into the Adoption Hall of Fame
- U.S. Congressional 'Angels in Adoption' award recipient
- Former social strategy leader at Deseret Digital Media
Other ventures
- PodUp (podcasting platform)
- PodAllies (production agency)
- Adoption.com (founder, sold)
- Why We Believe (podcast host)
- Monetization Nation (previous podcast)
- Platform CEOs (podcast host)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Tim Topham says a system is nothing more than a processJun 26, 2026 · 50s
- 02Most memberships are built as a revenue strategyJun 25, 2026 · 51s
- 03
- 04He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)Jun 16, 2026 · 46 min
- 05Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox)Jun 9, 2026 · 43 min
- 06
- 07How to Break out of the Burnout Loop Killing Your Podcast (with Michal McCracken)May 26, 2026 · 45 min
- 08
Notable episodes
- 01He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)
Details a compelling case study of building a lifestyle business on the back of a podcast after a catastrophic ad platform ban, introducing the memorable 'butterfly garden' analogy for content marketing.
- 02Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox)
Presents a powerful story of failure and recovery, arguing that a podcast's value lies in networking and credibility, not just download numbers, and can be profitable with a small, niche audience.
- 03Spent $75 on a Podcast. Zero Cold Pitches. Books Law Clients at $500/Hr | Mitchell Beinhaker
Provides a clear, practical example of how a professional (a lawyer) uses a low-cost podcast as a primary content engine to attract high-value clients without any cold outreach.
What you'll be asked on this show
Nathan Gwilliam's interviews are structured and goal-oriented. He begins with a rapport-building icebreaker ('What's something most people don't know about you?') before guiding the conversation chronologically through the guest's entrepreneurial and podcasting journey. He asks broad, open-ended questions to establish the story, then uses direct follow-ups to clarify specifics, such as revenue models or marketing funnels. He consistently frames the conversation around extracting actionable 'secrets' and strategies, often tying a guest's general business advice back to the specific application for podcasters.
The host, Nathan Gwilliam, opens each episode with a detailed, pre-scripted introduction summarizing the guest's story and the episode's key takeaways. He greets the audience as "incurable creators" and follows a logical interview structure, moving from the guest's background to their podcasting journey, challenges, benefits, and specific strategies. The show is sponsored by PodAllies, the host's own production agency.
Questions the host keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
personal
1- Q.01
“What's something most people don't know about you?”
This is his standard opening icebreaker, used to humanize the guest before diving into their business journey.
origin
1- Q.01
“What was your journey to becoming an entrepreneur/podcaster?”
He asks this early to establish the guest's origin story, often covering both their business and podcasting start.
money
2- Q.01
“What benefits have you received from podcasting for your business?”
This question is central to the show's thesis, focusing on the tangible business ROI of having a podcast.
- Q.02
“How do you make most of your money now?”
He asks this to connect the podcasting effort to the guest's actual revenue streams.
advice
2- Q.01
“What's a mistake you've made in podcasting and what did you learn?”
Used to extract practical, cautionary lessons for the audience from the guest's failures or challenges.
- Q.02
“What would you tell podcasters who get frustrated and want to quit?”
This question seeks to provide encouragement and mindset advice for listeners who are struggling with consistency.
process
2- Q.01
“What's your best podcast marketing or growth strategy?”
He asks this to get specific, actionable tactics that listeners can apply to their own shows.
- Q.02
“What role does the podcast play in your business?”
This question clarifies how the podcast functions within the guest's larger business ecosystem (e.g., as a lead magnet, networking tool, etc.).
mindset
1- Q.01
“What would you do differently if you had to do it over again?”
A reflective question aimed at surfacing high-level lessons learned from major career moments, like a business failure.
future
1- Q.01
“Have you seen a market develop for buying and selling podcasts?”
This question explores future trends and the idea of a podcast as a sellable digital asset.
Signature segments
- · Opening greeting: "Hello incurable creators."
- · Focus on podcasting as a business tool
- · Interviews with entrepreneurs, not just podcasters
- · Host's detailed, narrative introduction of the guest
- · Call to action to rate and review the show
Topics covered repeatedly
Who gets booked here
The show books entrepreneurs and business owners who have successfully integrated a podcast into their business model, often for lead generation or networking rather than direct monetization.
- Mitchell Beinhakeron Spent $75 on a Podcast. Zero Cold Pitches. Books Law Clients at $500/Hr | Mitchell Beinhaker
- Jaryd Krauseon He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)
- Matt Haycoxon Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox)
- Tim Tophamon Why the Smartest Podcasters Use Their Show to Build a Membership Not Sell Ads (with Tim Topham)
- Michal McCrackenon How to Break out of the Burnout Loop Killing Your Podcast (with Michal McCracken)
- Athin Cassiotison This Podcaster Turned Guest Introductions Into a Multi Million Dollar Deal (with Athin Cassiotis)
Where to find this show
Audience & reach
The show is a direct marketing channel for the host's own companies, PodUp and PodAllies. The content—interviews about how to succeed at podcasting—is designed to attract the ideal customer for his podcasting platform and production services. The primary sponsor mentioned in episodes is Pod Allies, a done-for-you podcast production service.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of Podcasting Secrets?
- The host is Nathan Gwilliam, a serial entrepreneur and the founder/CEO of the podcasting platform PodUp.
- What is the format of the show?
- It is an interview-based show where host Nathan Gwilliam talks with successful podcasters and entrepreneurs about their strategies.
- Is this show still active?
- Yes, the show releases new episodes weekly.
- What is the main focus of Podcasting Secrets?
- The show focuses on how to use a podcast as a tool for business growth, lead generation, and authority building, rather than just for ad revenue or downloads.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, Amazon Music, iHeart, and other major podcast platforms.
- How can I pitch a guest for the show?
- The show does not publicly list a guest pitching process, but focuses on booking successful podcasters and industry experts who have a proven business case.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About Podcasting Secrets | Nathan Gwilliam & PodUppodup.com
- [02]Podcasting Secrets Surpasses 2.5 Million Views and Listensstreetinsider.com
- [03]Nathan Gwilliam - Grokipediagrokipedia.com
- [04]Nathan Gwilliam - Wikipediaen.wikipedia.org
- [05]PodAllies: Done-For-You Podcast Services for CEOspodallies.com
- [06]Podcasting Secrets on Apple Podcastspodcasts.apple.com
- [07]Why We Believe Podcastwhywebelieve.com
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