Podcast Marketing with a twist
Host Mauro Palacios interviews top marketing executives from Brazil's largest companies, deconstructing their strategies, campaigns, and career paths.
This is a deep-dive interview show for and about senior marketers in Brazil. Host Mauro Palacios sits down with top-tier CMOs and directors for long-form conversations that go beyond surface-level tips, focusing instead on the strategic thinking behind major campaigns and the leadership philosophies of his guests. It's less a 'how-to' guide and more a 'how they think' masterclass, using real-world case studies from brands like P&G, Banco Inter, and Integralmedica.
“Unlike broader marketing podcasts, this show is hyper-focused on the Brazilian corporate landscape, booking C-suite and director-level guests from major national and multinational companies. The conversations are case-study-driven, dissecting specific, successful campaigns in detail, such as Gillette's 'Cara de Campeão' or Always' social impact work.”
Who hosts this show
Mauro Palacios hosts 'Marketing with a twist,' a Brazilian podcast where he interviews marketing leaders—CMOs, directors, and heads of marketing—from the country's most influential companies. The show focuses on deconstructing the strategies, campaigns, and career journeys of professionals redefining corporate marketing in Brazil. Palacios is the founder and CEO of Agência Twist, the full-service marketing agency that also produces the podcast.
Credentials & credits
- Founder & CEO of Agência Twist (since 2008)
- Publicitário (Advertiser) degree from ESPM
- Over 20 years of experience in digital marketing and advertising
- Former consultant for agencies like ID/TBWA, Agência Click Isobar, and F/Nazca
Other ventures
- Agência Twist (full-service marketing agency)
What kind of podcast
When new episodes drop
- 01Aprenda como acelerar sua carreira no Marketing!Jun 27, 2026 · 4 min
- 02Descubra como um Insight de Always virou lei nacional!Jun 26, 2026 · 4 min
- 03Você conhece a Regra de Ouro para o sucesso no Marketing?Jun 25, 2026 · 5 min
- 04Por que a Gillette pediu para os brasileiros tirarem a barba na Copa do Mundo?Jun 24, 2026 · 9 min
- 05
- 06Os segredos dos eventos B2BJun 18, 2026 · 6 min
- 07Ações de marketing B2B para empresas de tecnologiaJun 17, 2026 · 3 min
- 08
Notable episodes
- 01Episódio #89 com Caio Cavallari (Gillette/P&G)
Features multiple deep-dive case studies, including the 'Cara de Campeão' campaign and the Always menstrual poverty initiative that influenced national law in Brazil.
- 02Episódio #91 com Marcio Avólio (Integralmedica)
A focused discussion on building brand authority through ambassadors and influencers, using the highly competitive supplement market as a case study.
- 03Episódio #90 com Andrea Nocciolini (Banco Inter)
Explores the concept of 'Storyliving,' offering a practical look at how digital-native brands can create meaningful physical experiences for customers.
What you'll be asked on this show
Mauro Palacios often begins by establishing a broad theme, such as a specific campaign or career turning point, and then allows his guest to lead the narrative. He avoids frequent interruptions, preferring to let stories unfold before probing for more detail. His questions often ask for specific results or executional details, such as inquiring about the 'biggest hit' from a campaign or the specifics of an influencer strategy. He frequently validates a guest's point by relating it to his own 20+ years of agency experience, building rapport and adding a layer of peer-to-peer analysis.
The format is a relaxed, one-on-one video conversation, often filmed at a table with branded 'MKT WITH A TWIST' mugs. Palacios is an active listener who allows his high-level guests to speak at length, guiding the conversation with affirmations and connecting their points to broader marketing principles or his own agency experience.
Questions the host keeps coming back to
4 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
advice
1- Q.01
“Quais dicas você daria para quem está começando e para líderes experientes no marketing?”
The host asks this early on to provide structured, actionable advice for different segments of his audience.
personal
1- Q.01
“O que você gostaria de ter aprendido mais rápido na sua carreira?”
This question is used to elicit a personal story from the guest, revealing vulnerability and a key lesson.
process
1- Q.01
“Conte sobre o trabalho com influenciadores para esta campanha.”
After a guest introduces a campaign, he asks this to dig into the specific creator and execution strategy.
results
1- Q.01
“Qual foi o maior 'hit' da campanha até agora?”
He asks this to move from strategy to measurable impact, identifying the most successful part of a campaign.
Signature segments
- · Branded 'MKT WITH A TWIST' mugs on set
Topics covered repeatedly
Who gets booked here
Guests are exclusively senior marketing leaders in Brazil, typically CMOs, Marketing Directors, or Heads of Marketing from major corporations like P&G, LG, Banco Inter, and Integralmedica.
- Caio Cavallarion Diretor de Marketing da Gillette na P&G
- Marcio Avólioon CMO da Integralmedica
- Andrea Nocciolinion Marketing Director do Banco Inter
- Simone Justinioon Head of Marketing da Delfia
- Jony Zatarianoon Head of Marketing da LG
Where to find this show
Audience & reach
The podcast is produced by and serves as a significant content marketing platform for the host's own company, Agência Twist. Guests' companies (like Gillette and Always) receive extensive brand exposure through detailed, positive case study discussions.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who is the host of Marketing with a twist?
- The host is Mauro Palacios, founder and CEO of the marketing agency Agência Twist.
- What is the podcast's format?
- It is a long-form video interview show featuring one-on-one conversations with senior marketing leaders in Brazil.
- Is the podcast still running?
- Yes, new episodes and clips are released multiple times a week.
- Who are the typical guests on the show?
- Guests are typically CMOs, Marketing Directors, and Heads of Marketing from Brazil's largest and most well-known companies.
- Where can I listen to the podcast?
- The primary platform is YouTube, with episodes also available on platforms like Apple Podcasts and YouTube Music.
- What is Agência Twist?
- Agência Twist is the host's full-service marketing and production agency, which produces the podcast. It was founded in 2008.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Podcast Websitepodcast.twist.com.br
- [02]Podcast Marketing with a twist - YouTube Channelyoutube.com
- [03]Mauro Palacios's Personal Websitemauropalacios.com.br
- [04]Agência Twist Official Websitetwist.com.br
- [05]Article on Agência Twist's Growthexame.com
- [06]Mauro Palacios Biomauropalacios.com.br
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