Os Sócios Podcast
A Brazilian business podcast where husband-and-wife duo Bruno and Malu Perini interview entrepreneurs on the mechanics of building a company.
A long-form interview show where the hosts, both entrepreneurs themselves, dissect the origin stories and operational playbooks of Brazilian companies. Conversations go beyond surface-level success stories, focusing on the nitty-gritty of fundraising, cap table management, growth strategies, and the mindset required for entrepreneurship. The hosts often use their own journey with Grupo Primo as a reference point, creating a practical and relatable context for the discussion.
“The key distinction is the host dynamic: a married couple who are also business partners, interviewing guests from a peer-to-peer perspective. Unlike purely journalistic formats, Bruno and Malu's direct experience in building companies and financial education platforms allows for a deeper, more practical line of questioning about finances, strategy, and company culture.”
Who hosts this show
Hosted by Bruno Perini and Malu Perini, a married couple who are business partners, "Os Sócios Podcast" is an official production of Grupo Primo. Each week, they conduct long-form interviews with entrepreneurs, investors, and other personalities to discuss business, finance, and personal development. The hosts leverage their own experience as founders of multiple ventures to dive deep into the strategic and financial details of building and scaling a business in Brazil.
Credentials & credits
- Bruno Perini: Bachelor of Military Sciences, Academia Militar das Agulhas Negras (AMAN).
- Bruno Perini: Former Captain in the Brazilian Army.
- Bruno Perini: Founder of the financial education platform "Você MAIS Rico".
- Malu Perini: Bachelor of Political Science.
- Malu Perini: Founder of the wellness and lifestyle brand "Você Mais Fitness".
- Malu Perini: Creator of the "Materializa" wellness program.
Other ventures
- Grupo Primo (Bruno is a partner).
- Finclass (Bruno is a partner and instructor).
- Viver de Renda (Bruno's course).
- Vibrio (Malu's e-commerce brand).
- MAP (Malu's former clothing brand).
What kind of podcast
When new episodes drop
- 01COMO CONSTRUIR PATRIMÔNIO E VIVER DE RENDA | Os Sócios 304Jun 25, 2026 · 2h 01m
- 02A IA PODE MUDAR COMPLETAMENTE AS CONTAS DIGITAIS PARA PJ?Jun 23, 2026 · 7 min
- 03O ATALHO QUE MUITOS EMPREENDEDORES IGNORAMJun 23, 2026 · 12 min
- 04VOCÊ SABE COMO SURGIU A CONTA DIGITAL PARA PJ?Jun 23, 2026 · 10 min
- 05CONTA SIMPLES: A CONTA DIGITAL FEITA PARA EMPRESASJun 23, 2026 · 14 min
- 06COMO FAZER O SEU NEGÓCIO CRESCER MESMO EM TEMPOS DIFÍCEISJun 23, 2026 · 11 min
Notable episodes
- 01COMO ESCALAR O SEU NEGÓCIO? (com Conta Simples) | Os Sócios 303
A deep dive into the origin story of a Brazilian fintech, covering the entire journey from raising the first R$160,000 to facing 80 investor rejections and eventually being accepted into Y Combinator.
- 02COMO CONSTRUIR PATRIMÔNIO E VIVER DE RENDA | Os Sócios 304
Features experts from within the Grupo Primo ecosystem, showcasing the show's synergy with the hosts' broader business and its focus on financial education.
- 03COMO TUDO COMEÇOU, Bruno Perini e Malu Perini | Os Sócios Podcast #3
An early episode where the hosts detail their own origin story, providing essential context for their perspectives and how they built their own brands and businesses.
What you'll be asked on this show
The format is a conversational, multi-hour interview in a studio setting. The hosts, Bruno and Malu Perini, maintain a relaxed and informal tone while asking highly specific questions about business metrics and strategy. They frequently use analogies to simplify complex concepts and relate guest experiences back to their own entrepreneurial challenges and successes.
Questions the host keeps coming back to
- “How did you start the company?”
- “Where did the initial capital come from?”
- “What percentage of the company did you give away for the initial investment?”
- “What was the reaction of your parents/family when you decided to become an entrepreneur?”
- “How does your stock option program work?”
- “What do you envision for the future of the company (e.g., new funding, IPO)?”
- “What is the objective goal for the business?”
- “What is the pace of growth you are aiming for?”
- “How many presentations did you have to make to secure your funding round?”
- “What is Y Combinator, for those who don't know?”
Signature segments
- · Deep dives into the financial and strategic details of a business.
- · Hosts using analogies to simplify complex business concepts.
- · The show's name, 'Os Sócios', displayed on the hosts' mugs.
- · Relating guest stories back to the hosts' own entrepreneurial journey.
- · Discussions on the mindset and resilience required for entrepreneurship.
Topics covered repeatedly
Who gets booked here
The show primarily books founders, CEOs, and high-level executives from Brazilian companies, especially in the technology and finance sectors. Guests are typically willing to be transparent about their company's history, including funding rounds, valuation, strategic pivots, and even the number of rejections they faced from investors.
- Rodrigo Togninion COMO ESCALAR O SEU NEGÓCIO? (com Conta Simples) | Os Sócios 303
- Ricardo Gottschalkon COMO ESCALAR O SEU NEGÓCIO? (com Conta Simples) | Os Sócios 303
- Fernando Gottschallon COMO ESCALAR O SEU NEGÓCIO? (com Conta Simples) | Os Sócios 303
- Eduardo (Finclass)on COMO CONSTRUIR PATRIMÔNIO E VIVER DE RENDA | Os Sócios 304
- Evandro Medeiroson COMO CONSTRUIR PATRIMÔNIO E VIVER DE RENDA | Os Sócios 304
- Ricardo (FIIS)on COMO CONSTRUIR PATRIMÔNIO E VIVER DE RENDA | Os Sócios 304
Where to find this show
Audience & reach
Sponsorships are heavily integrated with the hosts' parent company, Grupo Primo. The most frequent ads are for Grupo Primo's own portfolio of products, such as the "O Legado" course bundle and an MBA in Value Investing, effectively using the podcast as a major marketing channel for their core business. [sponsors_or_ads]
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of Os Sócios Podcast?
- The podcast is hosted by the married couple and business partners, Bruno Perini and Malu Perini.
- What is the podcast's format?
- It's a long-form interview show where the hosts have in-depth conversations with entrepreneurs, investors, and other experts about business and finance.
- Is Os Sócios Podcast still active?
- Yes, it releases at least one new episode per week.
- What is Grupo Primo?
- Grupo Primo is a financial education ecosystem co-founded by Thiago Nigro, which Bruno Perini is a partner in. The podcast is an official production of the group.
- Where can I listen to Os Sócios Podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- What kind of topics are discussed?
- The main topics are entrepreneurship, finance, business, and investing, often focusing on the practical details of building and scaling a company.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Os Sócios Podcast - YouTubeyoutube.com
- [02]Grupo Primo | Official Websitegrupoprimo.com
- [03]Bruno Perini: conheça o idealizador do canal Você MAIS Ricosuno.com.br
- [04]Bruno Perini: conheça a trajetória do criador do canal "Você MAIS Rico"investidor10.com.br
- [05]Malu Perini: biografia, carreira, curiosidades sobre a influencerareademulher.r7.com
- [06]Os Sócios Podcast - Apple Podcastspodcasts.apple.com
- [07]BRUNO E MALU (OS SÓCIOS) - Inteligência Ltda. Podcast #517youtube.com
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