Marmalead
Actionable advice and news analysis for Etsy sellers, from the creators of the popular Etsy SEO tool.
This is not a traditional podcast but the content marketing arm of the Marmalead SEO tool, delivered as short-form videos on YouTube. Episodes function as a brand-driven resource hub, mixing direct tool tutorials, analysis of Etsy news affecting sellers (like CEO changes), and facilitated Q&As on platform policies. The content is designed to demonstrate the value of the Marmalead software for solving common seller problems.
“Unlike personality-driven Etsy coaching shows, this channel is directly tied to its proprietary software tool. Many episodes are explicit product demonstrations, using the Marmalead interface to analyze keywords or find market niches, making the content both educational and a sales pitch.”
Who hosts this show
The Jam is the official podcast from Marmalead, an Etsy SEO and market research tool founded in 2015 by Gordon and Rich. The show provides tips, news analysis, and strategies on topics like Etsy SEO, advertising, and pricing to help sellers grow their shops. Hosted by various members of the Marmalead team including Richie, Gordon, Lisa, and Jade, the format mixes solo commentary, tool demonstrations, and occasional interviews with figures like Etsy representatives.
Credentials & credits
- Co-Founder of Marmalead (Gordon)
- Co-Founder of Marmalead (Rich)
- Former corporate software developer (Gordon)
- Former product manager (Rich)
Other ventures
- Marmalead (Etsy SEO Tool)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02
- 03🤨 #etsy #etsyseller #etsyshopOct 21, 2025 · 6s
- 04
- 05Not a fan 😢 #etsy #offsiteads #etsysellerOct 14, 2025 · 9s
- 06
- 07
- 08Hot take: Views are a vanity metric 👀 #etsyviews #etsyseller #etsyshopSep 23, 2025 · 2 min
Notable episodes
- 01Do you agree with this? Should Etsy add a “Hide AI art” filter for buyers? #etsy #etsynews #aiart
Features a rare Q&A with an Etsy representative to get the official company stance on the controversial topic of AI-generated art.
- 02👇What change do you want to see with this new leadership? #etsy #etsynews #etsyseller
Provides analysis of the significant CEO change at Etsy and speculates on the future direction of the platform for sellers.
- 03Stop fighting for attention in crowded markets. Marmalead helps you find your ideal customers 🍊
A clear case study of the show's core format, demonstrating how to use the Marmalead tool to find untapped niches and increase sales.
What you'll be asked on this show
The show is not a standard interview format. In the one observed interview, the host acted as a neutral facilitator, reading a direct question to an Etsy representative to elicit a policy statement. The style was a direct, formal Q&A rather than a conversational back-and-forth.
The format varies significantly across short videos, with no single consistent host. Some episodes are solo-narrated news updates, others are screen-recorded tutorials of the Marmalead tool, and a few are structured Q&As with external guests. The brand, rather than a specific personality, serves as the host.
Questions the host keeps coming back to
3 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
controversy
1- Q.01
“Can you address the topic of AI art and your policies around it?”
The host asks this to an official Etsy representative to get a formal company statement on a controversial topic.
future
1- Q.01
“What's the first change you'd want to see with this new leadership?”
This question is posed to the audience at the end of a news update to drive engagement in the comments.
advice
1- Q.01
“How do I get more sales for my classic western prints?”
The host types this question into the 'Chat with Marma' AI tool to demonstrate how the software provides actionable advice.
Signature segments
- · Tool Demonstrations
- · Chat with Marma
- · News Analysis
- · Listing Grades
Topics covered repeatedly
Who gets booked here
Guests are infrequent but are typically industry figures who can speak with authority on a specific topic, such as an official Etsy representative clarifying a platform policy.
- Etsy Representativeon Do you agree with this? Should Etsy add a “Hide AI art” filter for buyers? #etsy #etsynews #aiart
Where to find this show
Audience & reach
The show is content marketing for the Marmalead tool. The software is the primary sponsor and is frequently featured as the solution to the problems discussed in the episodes.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of the podcast?
- The show, known as "The Jam," is hosted by various members of the Marmalead team, including co-founders Richie and Gordon, as well as Lisa and Jade.
- What is the format of the show?
- The show uses a mix of formats across short-form videos, including solo commentary on Etsy news, screen-recorded tutorials of the Marmalead tool, and occasional Q&A sessions with industry figures.
- Is the podcast still active?
- The podcast version, "The Jam," appears to have been active from 2016-2021. The Marmalead YouTube channel continues to post short-form video content, with the provided evidence showing episodes into late 2025.
- What is Marmalead?
- Marmalead is an SEO (Search Engine Optimization) and market research tool designed specifically for Etsy sellers to help them find keywords, analyze trends, and optimize their listings.
- Where can I watch or listen?
- The video content is published on the Marmalead YouTube channel. The audio podcast version, "The Jam with Marmalead," is listed on platforms like Apple Podcasts.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · medium confidence
- [01]Meet the Team - Marmaleadmarmalead.com
- [02]The Jam with Marmaleadpodcasts.page
- [03]The Jam with Marmalead - Apple Podcastspodcasts.apple.com
- [04]Marmalead Official Websitemarmalead.com
- [05]Official Marmalead Tutorial | Etsy SEO 2025 - YouTubeyoutube.com
- [06]What is Marmalead? We Review The Etsy Keyword Tool - Millennial Bossmillennialboss.com
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