Locked On Hawks
A daily, deep-dive analysis of Atlanta Hawks news, from salary cap minutiae to draft strategy, for the truly dedicated fan.
This is a solo-hosted, daily podcast offering granular, timely analysis of the Atlanta Hawks. Host Brad Rowland dives deep into roster moves, salary cap implications, draft prospects, and trade rumors. Episodes are often recorded late at night as 'emergency pods' to break down news as it happens, focusing on the technical details of team building.
“Its daily cadence and extreme focus on the granular details of team-building—like salary cap math, contract structures, and draft pick value—set it apart from more general NBA or casual fan podcasts.”
Who hosts this show
Brad Rowland is an Atlanta-based sports writer and podcast host who has covered the Hawks daily since 2011. He hosts the daily Locked On Hawks podcast, providing expert local analysis on the team. Rowland is a credentialed media member and a member of the U.S. Basketball Writers Association (USBWA).
Credentials & credits
- Host, Locked On Hawks
- Writer, FanSided
- Former EIC, Peachtree Hoops
- Former Writer, DIME on UPROXX
- Former Writer, CBS Sports
- Member, U.S. Basketball Writers Association (USBWA)
Other ventures
- Hammer Territory: an Atlanta Braves podcast (Co-Host)
- Patreon/Substack for written work
- Locked On Podcast Network
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Atlanta Hawks: Buddy Hield update, latest intel, and 2026 Free Agency previewJun 29, 2026 · 30 min
- 02
- 03
- 04
- 05
- 06
- 07Atlanta Hawks: The eve of the 2026 NBA Draft with Ricky O'DonnellJun 22, 2026 · 42 min
- 08Emergency pod: Atlanta Hawks trade for Aaron Wiggins, add wing depth at strong valueJun 22, 2026 · 19 min
Notable episodes
- 01NBA Draft reaction: Atlanta Hawks trade up for Henri Veesaar in opportunistic second round steal
Highlights the host's deep draft knowledge and excitement over what he calls a 'total steal,' showcasing his analytical focus.
- 02Emergency pod: Atlanta Hawks trade for Aaron Wiggins, add wing depth at strong value
Demonstrates the show's timeliness and commitment to providing immediate analysis on breaking team news.
- 03Atlanta Hawks: Buddy Hield update, latest intel, and 2026 Free Agency preview
A prime example of the show's core content: blending confirmed news (Hield's contract) with sourced intel and forward-looking analysis.
What you'll be asked on this show
This is a solo narrative show; it is not an interview-based format. Brad Rowland presents a structured monologue, using rhetorical questions to guide his analysis. Episodes are timely and dense with information, focusing heavily on transactions, draft analysis, and salary cap management.
Signature segments
- · "Your Team. Every Day." slogan
- · The "Everydayer Club" for subscribers
- · Referring to reporters as a "friend of the program"
- · Calling the second round of the draft the "wild wild west"
- · Late-night "emergency pod" recordings for breaking news
Topics covered repeatedly
Who gets booked here
The show is primarily solo-hosted. When guests do appear, as seen in recent episode titles, they are typically fellow sports media personalities and draft analysts like Ricky O'Donnell, not players or coaches.
- Ricky O'Donnellon The eve of the 2026 NBA Draft with Ricky O'Donnell
Where to find this show
Audience & reach
The show features national sponsors like FanDuel and Gametime, as well as B2B services like Odoo. It also promotes a direct-support model through its 'Everydayer Club' on Substack/Supercast, suggesting a mix of traditional ads and listener revenue.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of Locked On Hawks?
- The podcast is hosted by Brad Rowland, an Atlanta-based sports writer who has covered the Hawks since 2011.
- Is Locked On Hawks an interview show?
- No, it is a solo-hosted show where Brad Rowland provides his own analysis. It occasionally features guests, who are typically other sports media personalities.
- How often are new episodes released?
- Locked On Hawks is a daily podcast, releasing episodes every weekday.
- Where can I listen to the podcast?
- The show is available on all major podcast platforms, including Apple Podcasts and Spotify, as well as YouTube.
- What is the format of the show?
- Each episode is a monologue where the host breaks down the latest news, rumors, and analysis related to the Atlanta Hawks, with a heavy focus on the draft, trades, and salary cap.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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