Helium 10 Serious Sellers Podcast
The origin stories and growth playbooks of 7- and 8-figure e-commerce entrepreneurs, unpacked by Helium 10's Director of Training.
An interview show that chronologically unpacks the origin stories and growth strategies of successful e-commerce entrepreneurs. Host Bradley Sutton follows a consistent narrative arc, starting with a guest's personal background before digging into their first product, revenue milestones, and strategic pivots. The podcast serves as content marketing for the software suite Helium 10, but focuses squarely on the guest's journey.
“The show stands out for its focus on the complete founder journey, including personal origins and early struggles, rather than just high-level tactics. Host Bradley Sutton consistently pushes for specific metrics—like first-year sales and time-to-profitability—to ground the narrative in concrete data.”
Who hosts this show
The Serious Sellers Podcast is hosted by Bradley Sutton, the VP of Education and Strategy at e-commerce software company Helium 10. With over 20 years of experience in e-commerce and having launched over 500 products, Sutton interviews successful sellers to deconstruct their journeys from personal background to multi-million dollar brand. The show is an unscripted, unrehearsed conversation focused on actionable strategies for sellers on Amazon, Walmart, and TikTok Shop.
Credentials & credits
- VP of Education and Strategy at Helium 10
- Host of the Serious Sellers Podcast
- E-commerce consultant with 20+ years experience
- Launched over 500 products on Amazon
- Speaker at 200+ industry events
Other ventures
- Leads training for Helium 10 Academy
- Manages the Elite Mastermind program for high-volume sellers
- Former Zumba Fitness social media influencer
- Former nationally ranked sumo wrestler
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01TikTok Live, Shopify, & Reddit Playbook for Amazon Brands | SSP Episode 746May 13, 2026 · 44 min
- 02Their 8-Figure Amazon & TikTok Shop Brand | SSP Episode 745Apr 27, 2026 · 45 min
- 03The Truth About Competing With Chinese Sellers | SSP Episode 744Apr 20, 2026 · 31 min
- 04#743 - From Childhood Friends To An 8-Figure Amazon Matcha BrandApr 14, 2026 · 41 min
- 05An 8-Figure Amazon Seller From China Tells All | SSP Episode 742Apr 7, 2026 · 26 min
- 06Building Amazon Brands And Buying More Of Them | SSP Episode 741Mar 30, 2026 · 36 min
- 07From Face Masks To 7-Figure Fashion Brand Success | SSP Episode 740Mar 24, 2026 · 35 min
- 08Two Dubai Ecommerce Seller Success Stories | SSP Episode 739Mar 16, 2026 · 30 min
Notable episodes
- 01The Truth About Competing With Chinese Sellers | SSP Episode 744
Features two unconventional stories: a seller who started with bondage gear and another who transitioned from being a farmer in Africa to a multi-million dollar Amazon seller.
- 02TikTok Live, Shopify, & Reddit Playbook for Amazon Brands | SSP Episode 746
A deep dive into a unique multi-channel strategy, including how the guest built a Reddit community that became a top fashion sub-reddit and drove brand visibility.
- 03Their 8-Figure Amazon & TikTok Shop Brand | SSP Episode 745
A compelling story of a husband-and-wife team who nearly failed during the pandemic but pivoted from party supplies to educational products, growing to a $20 million brand.
What you'll be asked on this show
Bradley Sutton's interview style is methodical and narrative-driven. He almost always opens by asking about a guest's personal origins—where they were born, raised, and what they studied—to establish a personal backstory before business. He then walks them chronologically through their career, asking for the specific entry point into e-commerce, their first product, and key financial milestones like first-year revenue. Sutton is known for directly addressing common industry stereotypes or controversies, as seen when he asks Chinese sellers about "black hat" tactics. He builds a story arc, often contrasting a guest's humble beginnings with their eventual 7- or 8-figure success.
This is a single-host interview show, with Bradley Sutton guiding the conversation. Episodes follow a clear chronological path from the guest's life before e-commerce to their current success. The podcast also releases a "Weekly Buzz" episode that provides a rundown of the latest news in the e-commerce world.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
3- Q.01
“Where were you born and raised, and what did you study in university?”
This is almost always the opening question, used to establish the guest's personal backstory before diving into business.
- Q.02
“What was your first exposure to e-commerce or Amazon?”
He asks this to pinpoint the moment the guest transitioned into the online selling world.
- Q.03
“What was the very first product you sold yourself?”
This question grounds the origin story with a concrete starting point for their business.
money
3- Q.01
“When you first got started, how did you support yourselves financially?”
Sutton uses this to understand the initial financial risks and circumstances of the new venture.
- Q.02
“What were your gross sales in your first calendar year?”
A signature question used to quantify the initial traction and success of the business.
- Q.03
“What were your overall sales last year?”
He asks this to establish the current scale and success of the guest's brand.
process
4- Q.01
“How long did it take to go full-time or become profitable?”
This question marks a key milestone in the entrepreneurial journey from side-hustle to primary career.
- Q.02
“How did you expand your product line from that first item?”
This explores the strategy behind product diversification and brand growth.
- Q.03
“What's your current launch strategy for new products?”
This question seeks to extract timely, actionable advice for the listeners' own businesses.
- Q.04
“How do you drive traffic from outside platforms like TikTok, Shopify, or Reddit?”
Sutton often probes into multi-channel marketing to provide strategies beyond Amazon PPC.
advice
1- Q.01
“What's your advice for sellers worried about competing with [a specific threat, e.g., Chinese sellers]?”
Towards the end of the interview, he asks for direct, actionable advice for the audience.
controversy
1- Q.01
“What's the truth about the stereotype of [guest's demographic, e.g., Chinese sellers]?”
A direct question he uses to address and often debunk common industry perceptions.
Signature segments
- · "BS-free, organic conversation"
- · "Weekly Buzz" news episodes
- · Chronological founder interviews
- · Asking for first-year sales figures
- · "How cool is that? Pretty cool I think."
Topics covered repeatedly
Who gets booked here
The show books 7- and 8-figure e-commerce founders with compelling and often unconventional backstories, such as former aerospace engineers, farmers, or husband-and-wife teams who built their business from scratch.
- Jared Mortensenon TikTok Live, Shopify, & Reddit Playbook for Amazon Brands | SSP Episode 746
- Josh Hadleyon Their 8-Figure Amazon & TikTok Shop Brand | SSP Episode 745
- Becca Hadleyon Their 8-Figure Amazon & TikTok Shop Brand | SSP Episode 745
- Freeman Cuion The Truth About Competing With Chinese Sellers | SSP Episode 744
- Yohanon The Truth About Competing With Chinese Sellers | SSP Episode 744
Where to find this show
Audience & reach
The podcast is produced by Helium 10, an e-commerce software suite. It functions as a primary content marketing channel, building brand authority and demonstrating the value of data-driven strategies, which in turn promotes its own tools to a highly relevant audience of sellers.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who is the host of the Serious Sellers Podcast?
- The host is Bradley Sutton, who is the VP of Education and Strategy at Helium 10.
- What is the format of the show?
- It's primarily a long-form interview show with successful e-commerce sellers. There are also "Weekly Buzz" episodes that cover recent news in the industry.
- Is this podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- Who is this podcast for?
- It's for new and experienced e-commerce sellers, especially those using Amazon, Walmart, and TikTok Shop, who want to learn strategies from proven entrepreneurs.
- Where can I listen to the podcast?
- The podcast is available on major platforms like Apple Podcasts and Spotify, with video versions on the Helium 10 Serious Sellers Podcast YouTube channel.
- How can I pitch to be a guest on the show?
- The podcast is produced by Helium 10 and typically features high-revenue sellers with compelling stories. Contacting Helium 10 directly through their official channels would be the appropriate first step.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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