Fed By Farmers Podcast
Two Scottish farmers talk shop with guests from across the UK's agricultural sector, blending on-farm interviews with event debriefs.
A practical, peer-to-peer podcast for the UK's farming community, hosted by two Scottish farmers. Episodes alternate between long-form interviews, often conducted on-site at a guest's farm or factory, and more informal 'Chit Chat' episodes where the hosts discuss recent events and experiences. The 'Fed TV' episodes are a distinct feature, offering documentary-style walkthroughs of agricultural businesses like equipment manufacturers. [A0T0CqKS_sY]
“The combination of on-location 'walk-and-talk' interviews with deep dives into business specifics like gross margins and raw material costs is a standout feature. [qGu3AMAMiDo, A0T0CqKS_sY] Unlike many farming shows, it dedicates significant time to the wider agricultural ecosystem, such as manufacturing and social media.”
Who hosts this show
Fed By Farmers is a weekly podcast hosted by Scottish sheep farmer Cammy Wilson and holistic wellness practitioner Iona Murray. The show serves as a positive forum for the UK farming community, featuring a mix of in-depth interviews with farmers and industry figures, on-location tours, and conversational debriefs of agricultural events like the Royal Highland Show. Cammy Wilson, also known as the YouTuber "The Sheep Game," is a former police officer who now farms full-time in Ayrshire, Scotland. Iona Murray has a background as a teacher and now runs her own wellness business, having previously worked with Cammy on The Sheep Game.
Credentials & credits
- Sheep Farmer, Ayrshire, Scotland (Cammy Wilson)
- YouTuber, 'The Sheep Game' (Cammy Wilson)
- Former Police Officer (Cammy Wilson)
- Contract Shearer & Sheep Pregnancy Scanner (Cammy Wilson)
- Holistic Health and Wellness Practitioner, I'M Wellness (Iona Murray)
- Former Teacher (Iona Murray)
Other ventures
- The Sheep Game (YouTube Channel)
- Fed By Farmers (Clothing Brand)
- I'M Wellness (Iona Murray's business)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Chit Chat - Royal Highland Show 2026 DebriefJun 23, 2026 · 32 min
- 02Will Whiting - Fursdon FarmJun 16, 2026 · 1h 00m
- 03FED TV - Portequip Factory WalkthroughJun 14, 2026 · 40 min
- 04Rory Kerr - From Scottish international rugby to the Scottish Blackface sheep!Jun 9, 2026 · 1h 49m
- 05Fed TV - The Campbell Family of Low Holehouse Farm, AyrshireJun 7, 2026 · 1h 25m
- 06Pat Machray OBE - RHASS President 2026Jun 2, 2026 · 1h 11m
- 07Wedderlie Farm - NSA Scotsheep 2026May 26, 2026 · 37 min
- 08Balmoral Show 2026May 19, 2026 · 30 min
Notable episodes
- 01FED TV - Portequip Factory Walkthrough
A prime example of the show's unique 'walk-and-talk' format, providing a detailed look at the manufacturing process, costs, and business realities of a key agricultural supplier.
- 02Will Whiting - Fursdon Farm
Showcases the peer-to-peer interview style, with a deep dive into farm profitability, business metrics, and the role of social media in modern farming.
- 03Chit Chat - Royal Highland Show 2026 Debrief
Highlights the conversational co-host dynamic between Cammy and Iona, and their popular format of recapping major agricultural events.
What you'll be asked on this show
Cammy Wilson's interviews feel like a conversation between peers. He often opens by asking for the guest's origin story or a general overview of their operation. Drawing on his own experience as a farmer, he builds rapport before probing into the business's mechanics with direct, practical questions about profitability, operational metrics, and costs ("What makes the best money?", "How much do you buy it per tonne?"). [qGu3AMAMiDo, A0T0CqKS_sY] He is comfortable asking pointed financial questions, such as how a major purchase was funded. [qGu3AMAMiDo] On-site tours are dynamic, with questions prompted by the surroundings, and he often engages with multiple employees on the factory floor. [A0T0CqKS_sY]
The show has two primary modes: conversational co-host chats and interviews led by Cammy Wilson. The interview style is informal and collegial, grounded in Cammy's own farming experience. Ad reads for sponsors like Herdwatch and Crystalyx are scripted and performed with humor by the hosts themselves. [aM0TXf3WOGs]
Questions the host keeps coming back to
13 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
3- Q.01
“What's the setup here at the farm/business?”
A common opening question to get a high-level overview of the guest's operation before diving into specifics.
- Q.02
“How did the opportunity for [a new venture] come about?”
Used to uncover the backstory behind significant business changes like expansion or a new farm purchase.
- Q.03
“How did your social media success come about?”
Asked of guests with a significant online presence to understand their journey into content creation.
money
4- Q.01
“What makes the best money in your operation?”
A direct question to cut to the chase about the profitability of different enterprises within the guest's business.
- Q.02
“What kind of money is in a product like this?”
Asked during factory tours to understand the retail price and value of a specific piece of equipment.
- Q.03
“Where does the money come from for the new farm?”
A very direct question about financing, showing a willingness to tackle sensitive business topics head-on.
- Q.04
“How much do you buy [raw material] for per tonne?”
This question seeks to understand the input costs and supply chain economics of a business.
process
5- Q.01
“What's your survival rate post-lamming?”
An example of a specific, data-driven question to probe into key performance indicators on a livestock farm.
- Q.02
“What's the first part of the process we're coming to?”
A typical question during 'walk-and-talk' factory tours to guide the listener through the manufacturing stages.
- Q.03
“How many [product] did you make last year?”
This question is used to quantify the scale and production volume of a business.
- Q.04
“Is this made to order?”
Asks about the business's production model, whether they build to stock or to specific customer orders.
- Q.05
“Where are your raw materials coming from?”
Probes into the supply chain of the business, which can lead to discussions on industry trends.
controversy
1- Q.01
“Can you even get British steel anymore?”
A follow-up question that often turns a process discussion into a commentary on wider industry or economic issues.
Signature segments
- · Fed TV (On-site factory/farm tours)
- · Chit Chat (Co-host debrief episodes)
- · Humorous scripted ad reads
- · Royal Highland Show Debrief
Topics covered repeatedly
Who gets booked here
Guests are hands-on figures from the British agricultural world. They include innovative farmers, social media personalities from the farming space, and managers of key industry suppliers like equipment manufacturers. [qGu3AMAMiDo, A0T0CqKS_sY, 5]
- Will Whitingon Will Whiting - Fursdon Farm
- Neil Johnstonon FED TV - Portequip Factory Walkthrough
- Rory Kerron Rory Kerr - From Scottish international rugby to the Scottish Blackface sheep!
- Pat Machray OBEon Pat Machray OBE - RHASS President 2026
- The Campbell Familyon Fed TV - The Campbell Family of Low Holehouse Farm, Ayrshire
Where to find this show
Audience & reach
The podcast is sponsored by agricultural-focused companies like Crystalyx (feed supplements) and Herdwatch (farm management software). The hosts deliver integrated and humorous ad reads, suggesting a strong platform for brands aiming to connect directly and authentically with a UK farming audience.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
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People also ask
- Who are the hosts of the Fed By Farmers podcast?
- The podcast is hosted by Cammy Wilson, a Scottish sheep farmer also known for his YouTube channel 'The Sheep Game', and Iona Murray, a holistic wellness practitioner.
- What is the format of the show?
- It's a weekly show that alternates between several formats: in-depth interviews with farmers and industry figures, 'Fed TV' on-site tours of farms and factories, and 'Chit Chat' episodes where the hosts discuss recent events. [5, A0T0CqKS_sY]
- Is the podcast still running?
- Yes, it is an active podcast that releases episodes on a weekly basis.
- Where can I listen to the podcast?
- The podcast is available on audio platforms and YouTube, with audio versions typically released earlier.
- What is 'The Sheep Game'?
- 'The Sheep Game' is the popular YouTube channel created by host Cammy Wilson, where he documents his life as a sheep farmer in Ayrshire, Scotland.
- How can I pitch a guest for the show?
- The episode descriptions provide a phone number for voice notes and texts, and the official website lists an email address for inquiries. [aM0TXf3WOGs, 19]
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Fed By Farmers Official Websitefedbyfarmers.co.uk
- [02]The Sheep Game - YouTube Channelyoutube.com
- [03]Farm Smart: The Sheep Game from Police Officer to YouTube Sensationherdwatch.com
- [04]Podcast: Episode 7 - I'M Wellness with Iona Murray - Farmstrong Scotlandfarmstrongscotland.org.uk
- [05]Fed By Farmers Podcast on Podchaserpodchaser.com
- [06]Fed By Farmers Clothing on Carrs Billingtoncarrsbillington.com
- [07]Portequip Ltd Official Websiteportequip.co.uk
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