Everyone Hates Marketers (by Louis Grenier)
A no-BS marketing podcast, now on hiatus, where a profane host grilled practitioners for actionable, fluff-free advice.
An interview show dedicated to stripping the jargon and vanity metrics from marketing. Host Louis Grenier, a self-described "recovering Frenchman," relentlessly presses guests—from famous founders to in-the-trenches practitioners—to move beyond concepts and explain the exact, practical steps they took to achieve a result. The show's core premise is that most marketing is derivative and ineffective, and the only antidote is radical differentiation.
“The host's aggressive, profane, anti-fluff stance is the show's defining feature. Unlike many interviewers, Grenier actively plays devil's advocate, challenges guest premises, and consistently drills down from high-level strategy to the most granular tactical details.”
Who hosts this show
For eight years, Louis Grenier hosted "Everyone Hates Marketers," a podcast for people sick of marketing bullshit, reaching over 2 million downloads. The show is now on a permanent hiatus, but the 300+ episode archive remains available. Grenier, a marketing consultant who has advised companies like Hotjar and Dropbox, now focuses on his "Stand the F*ck Out" brand, which includes a book and a new YouTube series.
Credentials & credits
- Host of Everyone Hates Marketers podcast (2M+ downloads)
- Author of "Stand The F*ck Out"
- Marketing advisor to companies including Dropbox, Hotjar, and Ahrefs
- Founder of STFO.io (consulting)
- Former Content Lead at Hotjar
- Course instructor at CXL
Other ventures
- STFO.io (Consulting & new YouTube channel)
- "Stand The F*ck Out" (Book)
- The Roost (Community)
What kind of podcast
When new episodes drop
- 01Announcing... My new mini-series (and YouTube channel)Nov 25, 2025 · 3 min
- 02Professionalism is Killing Your Brand: Here's the CureMay 21, 2024 · 57 min
- 03Funnels Don't Build Businesses: Here's What DoesMay 14, 2024 · 56 min
- 04How to Build a Content Strategy That "Drives Pipeline"May 7, 2024 · 51 min
- 0525 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah TharinApr 30, 2024 · 1h 02m
- 06Know Your "Enemies" — A Practical Guide to Competitive IntelligenceApr 23, 2024 · 53 min
- 07How to Make Products That Stick (With PepsiCo's Chief Design Officer)Apr 16, 2024 · 52 min
- 08Stop Wrestling With Pricing: How to Set Prices Customers WantApr 9, 2024 · 59 min
Notable episodes
- 01Professionalism is Killing Your Brand: Here's the Cure
A perfect example of the show's thesis, arguing that embracing a polarizing, 'unprofessional' voice can be a powerful business strategy.
- 02Funnels Don't Build Businesses: Here's What Does
This episode attacks a sacred cow of online marketing—the funnel—to argue for more sustainable, relationship-based business building.
- 03How to Build a Content Strategy That "Drives Pipeline"
Exemplifies the host's focus on practical application, drilling into the exact steps a B2B marketer took to get buy-in and results from scratch.
What you'll be asked on this show
Louis Grenier's interview style is confrontational in a productive way. He often opens by asking a guest what pisses them off about their field, immediately establishing a contrarian, no-BS tone. Another common opening is to ask for a specific, compelling story, often a failure, to ground the conversation in reality from the start. Grenier acts as a proxy for the skeptical listener, frequently playing devil's advocate and pushing back on jargon or vague statements with blunt questions like, "What does that mean?" or "How did you practically do that?" He methodically paraphrases a guest's concept and then immediately demands the underlying process, refusing to move on until a concrete, actionable step has been revealed. His signature is this refusal to stay at a high level, constantly pulling the conversation back down to earth.
This is a single-host interview show with a famously direct and informal style, including frequent profanity. Grenier opens with a provocative question or a compelling story to set a contrarian tone. He frequently summarizes guest points to ensure clarity before relentlessly probing for the 'how' behind the 'what'.
Questions the host keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
controversy
1- Q.01
“What pisses you off most about the marketing world right now?”
Often used as an opening question to immediately set a contrarian, no-BS tone for the interview.
origin
2- Q.01
“Can you share the story of a specific success or failure?”
Used early in the conversation to ground abstract concepts in a concrete narrative.
- Q.02
“When you started your career, did you do the conventional thing you thought you should?”
This question helps to build a narrative of the guest's personal and professional evolution.
process
4- Q.01
“How did you practically do that? What does that actually mean?”
His signature follow-up, used repeatedly to drill down from high-level concepts into specific, tactical steps.
- Q.02
“What was the very first thing you did to start this process?”
Forces guests to move beyond theory and recall the initial, often simple, action they took.
- Q.03
“Can you give me a concrete example of that strategy?”
A go-to question to ensure the advice being shared is not just abstract theory.
- Q.04
“How did you get buy-in from others or find the right people to work with?”
This explores the practical, human side of implementing a new strategy inside an organization.
craft
2- Q.01
“What's the difference between [Concept A] and [Concept B]?”
He asks this to clarify jargon and expose false equivalencies for the listener.
- Q.02
“What are the tell-tale signs you look for when you spot an interesting story or opportunity?”
Probes into the guest's intuition and pattern-recognition skills.
mindset
2- Q.01
“What have you learned since you realized [a past failure or assumption] was wrong?”
Frames the guest's journey as a learning process, focusing on growth from mistakes.
- Q.02
“How do you define [a commonly misused term like 'professionalism' or 'funnel']?”
This allows the guest to establish their core philosophy and challenge industry norms.
Signature segments
- · Opening with "Bonjour, bonjour..."
- · Tagline: "...the no-fluff, actionable marketing podcast for people sick of marketing bullshit."
- · Playing devil's advocate to challenge guest assumptions
- · Relentlessly asking for practical, step-by-step details
- · Frequent, emphatic use of profanity (e.g., 'bullshit', 'fuck')
Topics covered repeatedly
Who gets booked here
The show books marketing practitioners who have a strong, often contrarian, point of view and can share step-by-step processes. Guests range from well-known figures like Seth Godin to lesser-known, in-the-trenches experts in B2B, copywriting, and strategy.
- Dave Harlandon Professionalism is Killing Your Brand: Here's the Cure
- Billy Broason Funnels Don't Build Businesses: Here's What Does
- Sara Stella Lattanzioon How to Build a Content Strategy That "Drives Pipeline"
- Leah Tharinon 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
- Andy McCotter-Bicknellon Know Your "Enemies" — A Practical Guide to Competitive Intelligence
- Mauro Porcinion How to Make Products That Stick (With PepsiCo's Chief Design Officer)
- Melina Palmeron Stop Wrestling With Pricing: How to Set Prices Customers Want
Where to find this show
Audience & reach
The episodes analyzed did not contain any sponsors or advertisements.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Is the Everyone Hates Marketers podcast still running?
- No, the podcast is on a permanent hiatus after running for 8 years and over 300 episodes. The archives are still available on YouTube and podcast platforms.
- Who is the host of Everyone Hates Marketers?
- The host is Louis Grenier, a marketing consultant, author, and speaker known for his no-bullshit approach to marketing.
- What is the format of the show?
- It is a long-form interview show where host Louis Grenier questions marketing practitioners to extract actionable, practical advice.
- What happened to the podcast?
- The host, Louis Grenier, decided to end the podcast to focus on his new brand, "Stand the F*ck Out," which includes a book, consulting, and a new YouTube series.
- Where can I find the old episodes?
- The full archive of episodes is available for free on the "Everyone Hates Marketers" YouTube channel and on major podcast listening apps.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About STFO - Louis Grenierstfo.io
- [02]Speaking | Louis Grenier | STFOstfo.io
- [03]Everyone Hates Marketers Podcast | STFO - Louis Grenierstfo.io
- [04]Everyone Hates Marketers YouTube Channelyoutube.com
- [05]How to Stand the F*ck out with Louis Grenier - The Executive Brand Podcastyoutube.com
- [06]Louis Grenier, Marketer — VeryGoodCopyverygoodcopy.com
- [07]Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast - Podchaserpodchaser.com
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