Atanas Velev | #DeepDive podcast

“How did you get started in this profession and what initially attracted you to it?”

This is often his opening question, used to establish the guest's backstory and motivations.

“Do you see more people becoming obsessed with their looks, especially with social media's rise?”

He asks this to connect the guest's expertise to current cultural trends.

“What has changed in your field since the pre-Instagram era?”

This question seeks to establish a historical context for the topic being discussed.

“What is the youngest age at which people start getting cosmetic corrections?”

He uses this to get specific data points about patient or client demographics.

“What are the first procedures they typically get done?”

A follow-up question to understand the entry-point into the guest's area of practice.

“Is there a difference between true aesthetics and simply exaggerating features for attention?”

This question probes the underlying philosophy and values of the guest's profession.

“Let's talk about [a specific tool, e.g., Botox]. Was it the first popular tool for these purposes?”

He uses this to transition the conversation to a specific, well-known technique or product.

“What can you tell us about the alternatives, like natural stimulators?”

This explores other options and shows a more holistic view of the topic.

“What is your opinion on [a popular trend, e.g., collagen supplements]?”

He asks this to get an expert's take on a widely discussed topic, offering direct value to the listener.