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365 Sports

A daily sports talk show, primarily focused on college athletics, hosted by veteran Texas sportscaster David Smoak and his son, Craig.

The brief

This is a multi-show sports media channel, with its flagship program being a daily talk show hosted by veteran sportscaster David Smoak and his son, Craig. They leverage David's decades of industry connections to land interviews with coaches, athletic directors, and university presidents, focusing heavily on the business and administrative side of college sports (NIL, realignment, finances) alongside on-field analysis.

The father-son dynamic and David Smoak's extensive, old-school reporter's network grants them direct access to powerful figures in college athletics, setting it apart from shows focused solely on fan-level analysis.
— What makes it distinctive
§1 · The host

Who hosts this show

365 Sports is a college sports-centric media channel, with its flagship program hosted by the father-son duo of David and Craig Smoak. David "Smoaky" Smoak is a long-time Texas sportscaster who began his career in 1981, with extensive experience in local TV and radio, including a long tenure at ESPN-Central Texas. The show leverages his deep industry connections to provide insider access and interviews. Paul Catalina also hosts segments on the channel. The content is heavily focused on college football, particularly the Big 12, and often delves into the administrative and business side of athletics.

AI-extracted bio · help us verify· Source: gemini-video-grounded

Credentials & credits

  • Director of Broadcasting and Sales at SicEm365 Radio
  • Founder of Smoaky.com
  • Former host at ESPN-Central Texas (AM1660 in Waco)
  • Selection Committee Member, Texas Sports Hall of Fame
  • Selection Committee Member, Texas High School Football Hall of Fame
  • Member of the Pro Football Writers Association

Other ventures

  • SicEm365
  • Smoaky.com
  • 365 Sports Extras
§2 · Classification

What kind of podcast

Niches
Region
usa
§3 · Cadence & catalog

When new episodes drop

§3b · Editor's picks

Notable episodes

AI-extracted picks + commentary · help us verify
  1. 01
    President Dr. James Hurley on How Tarleton State Became College Sports' Fastest Rising Program

    A prime example of the show's access, this interview with a university president covers finances, NCAA rules, and conference realignment rumors directly with a key decision-maker.

  2. 02
    Chris Low on Indiana Football's Improbable Rise & Lane Kiffin's Expectations at LSU

    Showcases the hosts' ability to talk shop with a national insider, covering coaching philosophy, program culture, and major storylines with deep context.

  3. 03
    Houston AD Eddie Nuñez on NIL Neutral Site Games, Coach Sampson’s NBA Pipeline, and Big 12 Future!

    An athletic director explains the financial realities of modern college sports, including how million-dollar NIL incentives are changing game scheduling—a core topic for the show.

§4 · Signature

What you'll be asked on this show

AI-extracted from recent episodes · help us verify
How the host interviews

The Smoaks run a conversational interview, often opening by referencing a long-standing relationship with the guest or their recent work. They probe with a mix of big-picture strategic questions ("How healthy is the university financially?") and timely, news-driven inquiries ("Did you see the NCAA news about...?"). They allow guests ample time to develop answers and will pivot from administrative topics to specific team analysis, like asking a university president for his take on the football team's roster. The style feels more like a call between well-connected colleagues than a formal Q&A.

The channel features multiple formats, including a flagship daily interview and discussion show (“Smoak Show”) hosted by David and Craig Smoak, and segments from other hosts like Zach Gelb. The Smoaks employ a conversational, multi-host interview style, often referencing their long history with guests and using recent news as a jumping-off point for discussion.

Questions the host keeps coming back to

12 catalogued

If you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.

personal

2
  1. Q.01

    Who does [Coach X] remind you of among all the coaches you've interviewed?

    The hosts use this early to establish a frame of reference for a coach's personality and style.

  2. Q.02

    Is there a coach, active or retired, you wish you could have interviewed?

    A closing question that elicits a personal reflection from media guests about their own careers.

controversy

1
  1. Q.01

    What are your thoughts on the [breaking news story]?

    Used to get an expert's immediate take on a developing situation, like a player eligibility issue.

process

1
  1. Q.01

    How does the atmosphere in [City/Program] now compare to before?

    This question gauges the tangible impact of a new coach or recent success on a program's culture.

money

1
  1. Q.01

    With all the growth and upgrades, how healthy is the university financially?

    A direct question used to look past the on-field product and understand the business underpinning the success.

future

6
  1. Q.01

    Where does the [major national storyline] rank on your interest level for this season?

    A way to pivot the conversation and get the guest's opinion on broader, national topics.

  2. Q.02

    Could this be [Coach]'s best roster yet?

    This question shifts the focus from broad topics to specific, on-field expectations for the upcoming season.

  3. Q.03

    Is the university's growth at a comfortable pace and what does the future hold?

    Asks guests in leadership positions to reflect on the sustainability and long-term vision of their success.

  4. Q.04

    Has another conference at the FBS level contacted you?

    A direct, pointed question to address persistent rumors about conference realignment.

  5. Q.05

    Who do you trust more going into this season, [Team A] or [Team B]?

    A common framing to force a comparison between two major, often transitioning, programs.

  6. Q.06

    If you take [Team X] and [Team Y] out of it, who do you trust most in the conference?

    This is used to get an analysis of the conference's second tier, beyond the obvious front-runners.

industry

1
  1. Q.01

    What does the '[New Legislation]' mean for a school like yours?

    Presents proposed legislation to an administrator to get their perspective on its potential real-world impact.

Signature segments

  • · Smoak Show
  • · Super Chats
  • · Daily Livestreams

Topics covered repeatedly

College FootballConference RealignmentNIL (Name, Image, and Likeness)NCAA GovernanceCollege BasketballBig 12 ConferenceAthletic AdministrationTransfer PortalCoaching CarouselSports Business
§5 · Guests

Who gets booked here

AI-extracted guest list + profile · help us verify
Typical guest

High-level college sports figures: university presidents, athletic directors, national media insiders, and head coaches, often with a direct connection to Texas, the Big 12 conference, or a major national storyline.

Recent guests
  • Chris Low
    on Chris Low on Indiana Football's Improbable Rise & Lane Kiffin's Expectations at LSU
  • Dr. James Hurley
    on President Dr. James Hurley on How Tarleton State Became College Sports' Fastest Rising Program
  • Tom Hannifan
    on Jake Paul to Stanford Football?! + Brendan Sorsby BANNED By NFL & Arch Manning Hype
  • Steve Bartle
    on Steve Bartle on The NEW Era of Utah Football: Morgan Scalley, Adidas NIL Deal & Private Equity Deal
  • Eddie Nuñez
    on Houston AD Eddie Nuñez on NIL Neutral Site Games, Coach Sampson’s NBA Pipeline, and Big 12 Future!
§6 · Channels & links

Where to find this show

§7 · Stats

Audience & reach

YouTube · first-party
Subscribers
75.1K
75,100
Avg views / video
726
Trailing window
Total views
12.7M
12,683,872
Videos published
7,623
Sponsor readEstimated

The show features a mix of national brands and a significant number of local Texas-based sponsors (banks, realtors, car dealerships), suggesting a strong, monetized regional audience alongside its national reach.

AI-extracted sponsor read · help us verify

Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.

§8 · Contact

Pitch this show

Sign-in required
Verified contact
Host / booking email
s•••@•••.com

Free: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.

§9b · FAQ

People also ask

AI-extracted researched answers · help us verify
Who are the hosts of 365 Sports?
The flagship show is hosted by veteran Texas sportscaster David Smoak and his son, Craig Smoak. The channel also features shows and segments from other hosts like Paul Catalina and Zach Gelb.
What is the show's main focus?
The show primarily covers college sports, with a heavy emphasis on college football and the Big 12 conference. It's known for its insider access and discussions on the business and administration of athletics.
What is the format of the show?
The main format is a daily live talk show featuring interviews and discussions. The YouTube channel also includes shorter, pre-recorded interview segments and clips.
Is David Smoak related to Craig Smoak?
Yes, they are a father-son duo. David has been a sportscaster for decades, and Craig co-hosts the show with him.
What is SicEm365?
SicEm365 is a media company and Baylor Bears fan site that David Smoak is affiliated with as the Director of Broadcasting and Sales. 365 Sports is the broader sports radio and YouTube channel.
Last updatedJun 29, 2026Not yet host-verified
Research depthDeep dossierHigh confidence · Jun 29, 2026 · gemini-2.5-pro

Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.

§9c · Methodology

Sources & how this page was built

This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence

  1. [01]The Smoaky.com Podcast - iHeartiheart.com
  2. [02]365 Sports Radio Episodes - SicEm365sicem365.com
  3. [03]David Smoak | cbs19.tvcbs19.tv
  4. [04]SMOAK SHOW LIVE! - June 25th, 2026 | 365 Sports - YouTubeyoutube.com
  5. [05]SicEm365 - Baylor Football, Recruiting, News & Forumssicem365.com
  6. [06]A Whole New Side of 365 Sports - YouTubeyoutube.com
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